![]() This makes it easier for consumers to remember the source of the goods and services that use logo marks. Logo marks are more visual and consumers are usually more attracted to things that are visually appealing or eye-catching. Examples of logos in use are McDonald’s M logo, Nike’s swoosh logo, or Apple’s bitten apple logo. However, once you register your logo in a certain color, you cannot choose different colors other than the colors you have registered your trademark in. You can have the option to register your logo in color or black and white. It is a stylized logo that represents your brand. This also has the same disadvantage that they do not have the same visual appeal of logo marks and thus would not be as effective in recognizing that the products and services come from your business.Ī logo mark is a graphic design or image which can include words. Once registered, you also have the flexibility of using your slogan in any design you want and it can still be protected. Registering slogans are also the same as registering word marks, as they are under the category of word marks. Examples of slogans can be McDonald’s “I’m Loving It”, Budweiser’s “The King of Beers”, or Nike’s “Just Do it”. These are short yet catchy phrases that are typically used by businesses in advertising. Slogans come under the category of word marks, where it is a phrase used by the business. However, it is important to know that word marks do not have the same visual appeal as logo marks, and may not be as effective in helping other people recognize that the products and services are from your business. This means that you can represent your wordmark in any manner and can use different design aspects using the wordmark without having the problem of losing trademark protection. Registering a trademark as a word mark provides you with flexibility, as it only protects the words or letters. This can be the name of the business, such as Apple, Google, McDonald’s, or Microsoft. Registering word marks means that the words are letters are protected and so it doesn’t matter what font size, style, letter case, or any other graphics that you can put your wordmark in. ![]() A word mark is a combination of words or letters that you submit for registration. ![]()
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